HERITAG was born out of a true passion: a love for the world’s most iconic sports cars.
HERITAG brings together people who share a passion for supercars and the pleasure of driving them.
At your Club, a changing fleet, a private Club House and a community of fellow enthusiasts make that passion part of everyday life.
Each Club is limited to 50 Members, ensuring absolute discretion, tailor-made service, and a deeply personal atmosphere.
Each Club House offers a private lounge, meeting spaces and a place to spend time with fellow Members before and after a drive.
HERITAG connects local Clubs so Members can arrange access to cars, services and events in other network locations.
Visits are coordinated with the host Club, subject to availability.
Private Clubs for people who love to drive
Supercars, personal service and a Club to call your own.
Access to a selected fleet of exceptional supercars.
A dedicated team helps Members arrange driving, travel and lifestyle services across the Network.
The Network is planned for key cities worldwide, extending the Club experience as new locations open.
We prepare each driving experience with care, drawing on our knowledge of the cars and the people who drive them.
Club Membership combines access to the supercar fleet with the spaces, services and community of your home Club.
Traveller Membership is designed for Members who move between cities, with access to HERITAG Clubs and services across the Network without belonging to a home Club. Visits and driving arrangements are coordinated with the host Club, subject to availability.
Members can arrange fleet bookings through HERITAG DriveKey or the Club’s front desk, with the Club team on hand to help prepare each drive.
Beyond supercars, Members can arrange private aviation, travel, events and racing experiences through HERITAG Attitude.
Members share a passion for supercars. HERITAG brings them together through private events, shared drives and time in the Club lounge.
Life beyond the drive
HERITAG Attitude is our lifestyle service: private aviation, yachting, exceptional properties and tailor-made experiences, reserved for Members.
Our motorsport connections give Members access to private circuits, rare vehicles and professional drivers.
We arrange track days and road tours, with careful preparation, driver support and attention to safety throughout.
Local character. Shared standards.
Each Club has its own identity, with a local team who know its Members. HERITAG supports Clubs with fleet sourcing, training, technology and services across the Network.
For details of opening and operating a Club, explore the Club Owner guide.
The experience behind HERITAG
Co-Founder
Former Italian racing driver in Formula 1 and official BMW and Ferrari GT driver, Emanuele is also a seasoned entrepreneur. Having built, operated and successfully sold a Supercar Club, he brings first-hand experience of the business to HERITAG.
Head of Racing & Motorsport
Former Formula 1 driver with over 35 years in motorsport, Domenico directed Ferrari and Maserati Driving Courses, training more than 3,500 gentleman drivers. Founder of Visual Driving, he brings his experience to HERITAG’s racing activities, driver development and exclusive track experiences.
Co-Founder
Entrepreneur operating across luxury, automotive, wine, and experiential ventures. Leading HERITAG’s US expansion and strategic development. Co-founder of VENTI21, a business incubator focused on early-stage venture development.
Co-Founder
Former Country Manager at EC Partners, with experience in strategic growth and operational development.
Co-Founders
Owners of Special Car, a leading multibrand Italian dealership with over 50 years of experience in the automotive industry, representing prestigious brands like Mercedes, BMW, Ferrari and Maserati, among others.
Discover how to open and lead a HERITAG Club in our private Club Owner guide.
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