Club Owner Opportunity · 2026
Your City.
Your Club.
HERITAG’s Network.
HERITAG is the world’s first global franchise network of private supercar clubs for High-Net-Worth Individuals.
The Opportunity
A $2B+ market with no dominant player.
The global supercar club market is large, fragmented, and primed for a premium brand. No one has built a scalable, franchise-ready model that delivers consistent luxury at this level. HERITAG is building that network.
Fragmented access
Supercar enthusiasts worldwide lack a unified global network. Existing clubs are local, isolated, and inconsistent in quality.
Unmet HNWI demand
41.3M HNWIs worldwide seek exclusive automotive experiences, with no premium, curated community to serve them at scale.
No global standard
No brand has established a replicable model for luxury supercar clubs at a global scale.
41.3M
HNWIs worldwide
seeking exclusive experiences
50
Members per Club
carefully selected
20+
Supercars per fleet
Ferrari, Lamborghini & more
$2B+
Market size
no dominant player yet
What is HERITAG
A private world built for performance and refinement.
HERITAG is a premium global franchise network of private Clubs for High-Net-Worth Individuals. Each selected city will have only one HERITAG Club, with its own identity, its own Clubhouse, and a community of 50 carefully selected Members.
01
The Club
Exclusive-membership supercar Clubs in the world’s most prestigious cities. Each Clubhouse is a private, refined space: lounge, concierge desk, and a curated supercar fleet. A place where Members meet, drive, and connect.
02
The Global Network
The true power of HERITAG. Every Member can walk into any Club worldwide and feel at home: seamless access, no paperwork, no extra cards. One membership, the entire world.
03
HERITAG Main Company
The engine behind every Club. HERITAG Main Company guides Club Owners from launch through every stage of operation, providing brand, technology, training, and marketing support, while delivering the full HERITAG Attitude lifestyle directly to every Member.
The Club Experience
What it feels like to be a HERITAG Member.
The private Clubhouse
An exclusive space: lounge, concierge desk, and a curated supercar garage. A home for every Member of the Club.
A fleet of dream cars
A handpicked fleet: Ferrari, Lamborghini, Porsche, and more. Members book by day or weekend through DriveKey.
A calendar of exclusive events
Track evenings, curated suppers, gallery openings, and cultural experiences. A calendar built around the Members, the city, and the season.
A global community
Residents of your Club's city, with full access to every HERITAG Club worldwide. Travel anywhere and walk in as a Member, not a guest.
A private space built for the world’s finest.
Every Clubhouse is a refined environment where Members connect, drive, and belong to something truly exclusive.
Your Community
Three Types of
Three Types of
HERITAG Members.
Your Community
Local Club Members
The identity, the soul, and the energy of your Club
✦Individuals who share your city, your Club, and a genuine passion for the lifestyle
✦Full access to the Clubhouse, the fleet, and every event
✦Full access to the HERITAG network and every Club worldwide
✦Selected for character, standing, and genuine passion for the lifestyle
The Network
Visiting Club Members
Local Members of other HERITAG Clubs, in your city for a visit
✦Local Club Members from another HERITAG city, visiting yours
✦They experience the same HERITAG standard, shaped by your city’s culture
✦Zero acquisition cost, they arrive through the network
✦Seamlessly managed through DriveKey
Global Access
Traveller Members
Members who live far from any HERITAG city, or travel too frequently for a home Club
✦Not tied to any single Club, with full access to every HERITAG location worldwide
✦Fleet, Clubhouse, and events at every Club they visit, as a full Member
✦No additional cost to you as Club Owner
✦Handled end-to-end through the DriveKey platform
Your Role
What it means to lead a HERITAG Club.
You are not a passive investor. You are the Club. You bring the local network, the leadership, and the passion. HERITAG provides everything else.
Member Signing
The composition of your Club is its most defining quality. Alongside HERITAG Main Company, you identify and welcome the 50 individuals who will form your community, guided by shared standards and a genuine passion for the lifestyle.
With HMC
Team Selection & Training
A distinguished Club is defined by the people who bring it to life every day. You choose the team who will represent your Clubhouse. HERITAG Main Company ensures they are trained to the same exacting standard at every Club worldwide.
With HMC
Fleet Selection & Supply
Your fleet is the soul of the Club. You shape its character: the marques, the models, the colours, the feeling it commands. HERITAG Main Company manages sourcing, supply, and rotation so that every car is always exactly where it should be.
With HMC
Event Hosting
You curate the moments that define your Club's identity: private dinners, exclusive evenings, and gatherings your Members will remember. HERITAG Main Company supports the organization, provides marketing and format guidelines; you bring the vision and the taste.
With HMC
Local Market Expertise
You know your city: its people, its rhythms, its finest addresses. The relationships you hold and the spaces you unlock give your Club a character that no brand guideline can manufacture.
Clubhouse Setup
Together with HERITAG Main Company, you bring the Clubhouse to life, from the selection of the space to the refinement of every detail. A physical expression of the HERITAG standard, shaped by your city’s character.
With HMC
What HERITAG Provides
Everything you need to launch and run a world-class Club.
HERITAG Main Company provides every element required to open and lead an exceptional Club. No prior experience in luxury hospitality or automotive is necessary. Everything is already in place. Together, we build something extraordinary.
✦
Brand Licensing
Exclusive city rights to the HERITAG brand, identity, and visual standards: the mark of the world’s most prestigious supercar network.
✦
DriveKey Platform
Full access to the Member app, booking system, CRM, and Club management dashboard, live from launch. Developed in partnership with Nautes SPA.
✦
Fleet Partnerships
Pre-negotiated agreements with SIXT and a curated supplier network. Your fleet arrives ready, insured, and maintained to standard.
✦
Operational Training
From the launch playbook to staff training and Member onboarding. Your team is prepared before opening day and supported at every stage after.
✦
Marketing & Event Sponsorship
A complete acquisition strategy, PR, content, and brand campaigns ready to deploy. For every Club event, HERITAG Main Company actively supports the search and securing of a principal sponsor.
✦
Visiting Club Members
From opening day, Members of other HERITAG Clubs worldwide can visit yours, enriching your community and filling your calendar with no additional effort on your part.
✦
Merchandising
Exclusive HERITAG branded collections: curated apparel, accessories, and collectibles managed by HMC and shipped directly to your Members.
✦
HERITAG Attitude & Network Events
Private aviation, yachts, real estate, motorsport, and more, delivered directly to your Members by HMC. Network-wide events bring all Clubs together throughout the year.
✦
Clubhouse Package
Two pathways to your Clubhouse. Starting from scratch: HERITAG partners with Rubner, Europe’s leading sustainable timber construction specialist, to design and build your space. Existing building: a full interior design and restoration programme, transforming premium real estate into a HERITAG-standard Clubhouse.
✦
Carbon Offset Programme
In partnership with Green Logic, HERITAG plants trees to offset the carbon generated by every kilometre driven across the fleet. Every drive your Members take contributes to a reforestation commitment that is tracked, reported, and built into the Club’s identity.
DriveKey Platform
The digital backbone that runs your Club.
DriveKey is HERITAG’s proprietary platform: a seamless app for your Members and a powerful management tool for you as Club Owner. Booking, networking, and operations, fully automated.
✦
Car booking
Members browse supercars, book by day or weekend, and manage their schedule from their phone.
✦
Member network
Private social layer connecting your local Members and the global HERITAG community.
✦
Cross-Club access
Travelling Members book cars and experiences at any HERITAG Club worldwide, through a single interface.
✦
Club management
Your dashboard: fleet utilization, Member activity, event planning, and CRM, all in one place.
One platform.
Every Club. Every city.
Every Club. Every city.
HERITAG Attitude
A luxury lifestyle, delivered to every Member.
HERITAG Main Company delivers a curated suite of premium lifestyle services to all Club Members. It deepens Member loyalty, elevates retention, and makes the Club an experience that goes far beyond supercars.
Private Flight
Preferential access to private aviation through collective demand aggregation. Charter operators, international brokers, and manufacturer events, at rates unavailable to individual buyers.
Yachting
Exclusive nautical experiences through a curated network of private brokers, owners, and shipyards. Curated charter proposals and custom itineraries unavailable on the open market.
Racing Time
Motorsport experiences as an insider, not a spectator. Pit access, team visits, and full-weekend packages at F1, endurance, and international racing events worldwide.
Speed Time
High-performance track days on closed circuits with professional racing drivers. Coaching sessions and passenger experiences designed for both skill and adrenaline.
Luxury Estate
Off-market real estate access: exclusive properties and club deal structures unavailable through traditional channels. Direct introductions to premium developers and brokers worldwide.
Holiday & Travel
Ultra-luxury travel beyond standard agencies. Curated experiences, unique itineraries, and specialist operators in the world’s most sought-after destinations.
Business Network
Qualified business introductions within the HERITAG community. Targeted connections, selective investment opportunities, and trusted member-to-member deal flow.
Private Banking
Access to elite private banks and wealth management institutions normally closed to outside clients, across Switzerland, the UK, the US, and Singapore.
Automotive Family Office
A full automotive expertise ecosystem beyond the Club fleet: personal fleet management, acquisition advice, and privileged access to the world’s most exclusive vehicles.
Atelier
Bespoke tailoring through direct access to artisan producers and high-end industrial partners. Fully personalised, made-to-measure clothing, without retail intermediaries.
Watches & Jewellery
Priority access to the world’s most prestigious watch and jewellery brands, including waitlisted models, private manufacture visits, and exclusive Member events.
Art & Collectibles
Curated access to the art world: specialist consultancy, private viewings, and guided investment opportunities in fine art and collectibles through vetted international partners.
Safety Driving Academy
Professional safe-driving courses for Members and their families, taught by motorsport-trained instructors on closed circuits and public roads.
Charity
HERITAG’s direct social responsibility programme: concrete initiatives chosen and funded by the brand, with transparent reporting and optional Member participation.
And much more
The HERITAG Attitude ecosystem is continuously expanding. Members benefit from a growing range of curated opportunities: exclusive collaborations, one-off experiences, brand partnerships, and bespoke services added as the network grows. If a Member wants it, HERITAG finds it.
Global Expansion
Three waves. 15+ cities. One Club per market.
The HERITAG network rolls out across the world’s most prestigious cities over five years, a measured, deliberate expansion built to maintain exclusivity at every stage.
Wave 1 · 2026–2027
5 Clubs
The founding Clubs. The cities that define what HERITAG means.
Wave 2 · 2028–2029
10 Clubs
Expansion into the next tier of global luxury capitals and emerging HNWI markets.
Wave 3 · 2030–2031
15+ Clubs
A truly global network: every major city of significance.
Target cities
Paris◆
New York◆
Dubai◆
Miami◆
French Riviera◆
London◆
Monaco◆
Warsaw◆
Los Angeles◆
Singapore◆
Tokyo◆
Milan◆
Sydney◆
Hong Kong◆
Riyadh◆
Zurich◆
and beyond
One Club. One city.
Every city in the HERITAG network carries a single license. Each Club is permanent, exclusive, and entirely its own.
The Team Behind HERITAG
Decades of expertise in luxury automotive and global business.
NV
Nicola & Gian Mauro Vacca
Co-Founders
50+ years in automotive. Co-leaders of the Special Car Group, one of Italy’s largest dealer groups, representing brands such as BMW, MINI, Mercedes-Benz, Porsche, Ferrari, and Maserati. Strong legacy in retail development and premium customer-focused services, with long-standing industry relationships and a forward-looking approach to mobility.
EN
Emanuele Naspetti
Co-Founder
Entrepreneur and former professional racing driver. Competed in Formula 1, Touring Cars, and endurance races including Le Mans and Sebring. Over 25 years in automotive, building and operating multiple companies with over 150 employees and €100M+ annual turnover, with deep expertise in distribution and strategic management.
AC
Alessandro Cicchetti
Co-Founder
30+ years of international leadership across automotive, FMCG, luxury, and private equity. Former executive at Procter & Gamble, Fiat/Iveco, Piaggio, and CEO of Annabel Holding. Expert in strategic development, M&A, brand transformation, and international expansion across multi-billion-euro businesses.
SB
Stefano Battistini
Co-Founder
Country Manager at IC Partners, with a track record in strategic advisory, international structuring, and operational development. Experienced in supporting companies across cross-border expansion, corporate structuring, and growth initiatives.
AN
Alessandro Naspetti
Co-Founder · Manager, HERITAG USA
Entrepreneur operating across luxury, automotive, wine, and experiential ventures. Based in New York City, leading HERITAG’s U.S. expansion and strategic development. Co-founder of PDMC, a business incubator focused on early-stage venture development.
Next Steps
The path to becoming a HERITAG Club Owner.
From first conversation to opening day in 6–12 months. Every step is guided by HERITAG Main Company.
01
First conversation
A private meeting to share visions and explore the opportunity: your city, your network, your ambitions.
02
Due diligence
A full review of the business model, legal framework, and operational structure. Every question answered before any commitment is made.
03
Exclusive City License
You sign the exclusive license for your city. The search for your Clubhouse begins alongside HERITAG Main Company.
04
Club formation
Team recruitment and training, fleet curation, and pre-launch marketing preparation.
05
Opening day
Open your HERITAG Club doors. Launch your inaugural event and onboard your first Members. Let’s build your clients’ favourite company, together.
Own Your City.
Begin a private conversation with our team to learn more about the opportunity.