Bring HERITAG to your city. Explore your role as Club Owner, the support behind your Club, and the path from first conversation to opening day.
Lead a local Club within HERITAG’s franchise network. You bring the relationships, local knowledge, and leadership that give the Club its identity; HERITAG Main Company provides the framework for launch and operation.
The opportunity is to establish a private supercar Club in your city, supported by a shared operating model. This guide sets out the partnership, the tools available to you, and the steps toward opening.
You take an active role in leading your Club. No prior experience in luxury hospitality or automotive is necessary: HERITAG Main Company supplies the operating know-how and works alongside you from setup onward.
You bring your local network and identify prospective Members, selected for character, standing, and genuine passion.
The Main Company works with you to select and welcome Members, with shared standards, an acquisition strategy, PR, content, and brand campaigns ready to deploy.
You select the team who will represent your Club and deliver its day-to-day experience.
The launch playbook, operational training, and Member onboarding prepare your team before opening day. Training and support continue after launch.
You shape the fleet’s character through your choice of marques, models, and colours. Explore the full selection below.
The Main Company manages sourcing, supply, and rotation through pre-negotiated agreements with SIXT and a selected supplier network. Your fleet arrives ready, insured and maintained to HERITAG standards.
You shape a calendar around your Members, city, and season: track evenings, private dinners, gallery openings, and cultural gatherings.
The Main Company supports organisation, supplies marketing and format guidelines, and actively helps find and secure a principal sponsor for each Club event.
Your local knowledge and relationships help identify the right address. Together with HERITAG, you select a space for the lounge, concierge desk, and supercar garage, shaped by your city.
For a new build, HERITAG partners with Rubner, Europe’s leading sustainable timber construction specialist, to design and build the Club House. For an existing property, a full interior design and restoration programme brings it to the HERITAG standard.
Access to the HERITAG brand, identity, and visual standards under your city licence. See the territorial model.
HERITAG manages its branded apparel, accessories, and collectibles, with collections shipped directly to your Members.
In partnership with Green Logic, HERITAG plants trees to offset the carbon generated by every kilometre driven across the fleet. The reforestation commitment is tracked and reported as part of the Club’s identity.
The two membership models — Club and Traveller — create three hosting situations for your Club. A visiting Club Member belongs to another HERITAG Club; it is not a separate membership tier.
Up to 50 Members based in your city form your Club’s core community. Their relationship with your Club begins through the joint recruitment process described above.
From opening day, Members of other HERITAG Clubs can visit yours through the Network, at zero acquisition cost. You host them to the same HERITAG standard, shaped by your city’s culture. Their visits are managed through DriveKey.
Members who live far from a HERITAG city or travel too frequently for a home Club. They visit as full Members, with no additional cost to your HERITAG Club and administration handled end-to-end through DriveKey.
Choose a fleet of 20+ supercars from the HERITAG collection, tailored to your city and your Members.
Fleet compositions evolve seasonally. New models are added as they become available from manufacturers.
Your DriveKey dashboard brings fleet utilisation, Member activity, event planning, and CRM into one place. HERITAG’s proprietary platform, developed in partnership with Nautes S.p.A., includes the Member app and booking system, with full access from launch and automated booking, networking, and operations.
HERITAG Main Company delivers the following services directly to your Members, supporting loyalty and retention. Network-wide events bring Clubs together throughout the year. The catalogue below sets out the services behind that central support.
The planned rollout follows three waves. The timetable and target cities below set out how your Club fits into the wider expansion.
From first conversation to opening day in 6–12 months.